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Research papers

How to integrate qualitative market research into a global communication programme?

It's our intention to outline in this paper some thoughts on the role research can, and should take in the development of a succesful brand strategy. In particular, we wish to expand on the central theme of the seminar, the primary objective is to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Michael de Decker, Antonio Valente
Company: Bayer AG
June 15, 1993
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Citation

de Decker and Valente (1993a, June 15). How to integrate qualitative market research into a global communication programme?. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/how-to-integrate-qualitative-market-research-into-a-global-communication-programme-